Classical Rhetoric and Modern Public Relations: An Isocratean Model - Routledge Research in Public Relations - Charles Marsh - Bøker - Taylor & Francis Ltd - 9780415626002 - 16. oktober 2012
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Classical Rhetoric and Modern Public Relations: An Isocratean Model - Routledge Research in Public Relations 1. utgave

Charles Marsh

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Classical Rhetoric and Modern Public Relations: An Isocratean Model - Routledge Research in Public Relations 1. utgave

This book presents the value of Isocratean rhetoric as an instructive antecedent of modern public relations, showing how Isocratean rhetoric can inform the fields of ethics, persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection.


196 pages

Media Bøker     Innbunden bok   (Bok med hard rygg og stivt omslag)
Utgitt 16. oktober 2012
ISBN13 9780415626002
Utgivere Taylor & Francis Ltd
Antall sider 208
Mål 153 × 233 × 16 mm   ·   412 g
Språk Engelsk  

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