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Customer Intelligence: From Data to Dialogue
Sean Kelly
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Customer Intelligence: From Data to Dialogue
Sean Kelly
Developed from the author's experience working with firms seeking to build better business intelligence, Customer Intelligence is concerned with who will own and control information about customers, and who will develop the best skills and capabilities to exploit it for competitive advantage.
276 pages
| Media | Bøker Innbunden bok (Bok med hard rygg og stivt omslag) |
| Utgitt | 2006 |
| Opprinelig utgitt | 2005 |
| ISBN13 | 9780470018583 |
| Utgivere | John Wiley & Sons Inc |
| Antall sider | 280 |
| Mål | 152 × 232 × 20 mm · 526 g |
| Språk | Engelsk |
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