Principles and Practice of Social Marketing: An International Perspective - Donovan, Rob (Curtin University of Technology, Perth) - Bøker - Cambridge University Press - 9780521167376 - 28. oktober 2010
Ved uoverensstemmelse mellom cover og tittel gjelder tittel

Principles and Practice of Social Marketing: An International Perspective

Donovan, Rob (Curtin University of Technology, Perth)

Pris
NOK 1.049

Bestillingsvarer

Forventes levert 20. - 30. aug

Kundene våre sier:

14 dages returrett
Toppvurdering på Trustpilot
Legg til iMusic ønskeliste

Principles and Practice of Social Marketing: An International Perspective

Theory and practice come together in a textbook that combines the latest research with real-life examples of social marketing campaigns the world over. By using an evidence-based approach that gives many real-life examples in every chapter, students learn the principles and methods of social marketing in context.

524 pages, 65 b/w illus. 19 tables 64 exercises

Media Bøker     Pocketbok   (Bok med mykt omslag og limt rygg)
Utgitt 28. oktober 2010
ISBN13 9780521167376
Utgivere Cambridge University Press
Antall sider 526
Mål 189 × 243 × 26 mm   ·   1,02 kg

Se alt med Donovan, Rob (Curtin University of Technology, Perth) ( f.eks. Pocketbok og Innbunden bok )