Jeffrey Gordon

Five Fundamental Skills Jeffrey Gordon

There are Five Fundamental Skills for Effective Negotiation. These skills serve as the basis for all negotiations and are required prior to being able to use any negotiation strategy or theory. You will learn that these fundamentals aren't rocket science and aren't tricky. The crux of the problem is that they're not usually performed fully (if at all), even by professionals. So mastery of these fundamentals and the discipline to performing them consistently is where you will out-gun your opponent from this point forward.