Advanced Focus Group Research - Edward F. Fern - Bøker - SAGE Publications Inc - 9780761912484 - 30. juli 2001
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Advanced Focus Group Research

Edward F. Fern

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Advanced Focus Group Research

Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.


264 pages, Illustrations

Media Bøker     Innbunden bok   (Bok med hard rygg og stivt omslag)
Utgitt 30. juli 2001
ISBN13 9780761912484
Utgivere SAGE Publications Inc
Antall sider 264
Mål 152 × 228 × 19 mm   ·   480 g
Språk Engelsk