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New Service Development: Creating Memorable Experiences James A. Fitzsimmons
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New Service Development: Creating Memorable Experiences
James A. Fitzsimmons
This title addresses issues of how to develop new service products -- where the concept of service has moved from transaction to experience.
348 pages, black & white illustrations
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 21. desember 1999 |
| ISBN13 | 9780761917427 |
| Utgivere | SAGE Publications Inc |
| Antall sider | 344 |
| Mål | 156 × 229 × 11 mm · 514 g |
| Språk | Engelsk |
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