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Writing Copy For Dummies Jonathan Kranz
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Writing Copy For Dummies
Jonathan Kranz
Takes you through the various steps of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. This work shows you how to: write compelling headlines and body copy; turn your research into brilliant ideas; and, create motivational materials for worthy causes.
384 pages, Illustrations
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 29. oktober 2004 |
| ISBN13 | 9780764569692 |
| Utgivere | John Wiley & Sons Inc |
| Antall sider | 384 |
| Mål | 189 × 233 × 21 mm · 662 g |
| Språk | Engelsk |
