Successful Focus Groups: Advancing the State of the Art - SAGE Focus Editions - David Morgan - Bøker - SAGE Publications Inc - 9780803948747 - 26. mai 1993
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Successful Focus Groups: Advancing the State of the Art - SAGE Focus Editions

David Morgan

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Successful Focus Groups: Advancing the State of the Art - SAGE Focus Editions

Covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method.


288 pages, black & white illustrations

Media Bøker     Pocketbok   (Bok med mykt omslag og limt rygg)
Utgitt 26. mai 1993
ISBN13 9780803948747
Utgivere SAGE Publications Inc
Antall sider 288
Mål 147 × 219 × 17 mm   ·   364 g
Språk Engelsk  
Redaktør Morgan, David L.

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