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Swift Viewing Charles R. Acland
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Swift Viewing
Charles R. Acland
Looks back at the strange history of subliminal seduction: a theory first propagated in the late 1950s by marketing researcher James Vicary, who claimed that movie audiences bought more refreshments if advertising messages too quick to be noticed were inserted into movies.
336 pages, 58 illustrations, 1 table
| Media | Bøker Bok |
| Utgitt | 2. januar 2012 |
| ISBN13 | 9780822349198 |
| Utgivere | Duke University Press |
| Antall sider | 328 |
| Mål | 234 × 159 × 19 mm · 453 g |
