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High Technology Services
Eric Viardot
This text provides insights into the evolving role of "service" in high technology companies and shows managers how marketing performance can be improved by designing services that are in line with customer needs and expectations.
198 pages
| Media | Bøker Innbunden bok (Bok med hard rygg og stivt omslag) |
| Utgitt | 1. mai 1999 |
| ISBN13 | 9780890066478 |
| Utgivere | Artech House Publishers |
| Antall sider | 198 |
| Mål | 156 × 18 × 233 mm · 444 g |
| Språk | Engelsk |
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