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Social Responsibility in Marketing: A Proactive and Profitable Marketing Management Strategy
A. Coskun Samli
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Social Responsibility in Marketing: A Proactive and Profitable Marketing Management Strategy
A. Coskun Samli
The author contrasts Adam Smith's market to the prevailing American market stating that, in order to achieve the same results that Adam Smith's perfectly competitive market could have created, a socially responsible behavior on the part of marketing is necessary.
224 pages
| Media | Bøker Innbunden bok (Bok med hard rygg og stivt omslag) |
| Utgitt | 30. september 1992 |
| ISBN13 | 9780899306285 |
| Utgivere | ABC-CLIO |
| Antall sider | 224 |
| Mål | 140 × 216 × 14 mm · 399 g |
| Språk | Engelsk |
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![Cover for A. Coskun Samli · International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development (Pocketbok) [Softcover reprint of the original 1st ed. 2013 edition] (2016)](https://imusic.b-cdn.net/images/item/original/825/9781493945825.jpg?a-coskun-samli-2016-international-consumer-behavior-in-the-21st-century-impact-on-marketing-strategy-development-pocketbok&class=scaled&v=1623610365)
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![Cover for A. Coskun Samli · Coping with Retail Giants: Gaining an Edge Over Discounters (Pocketbok) [1st ed. 2015 edition] (2015)](https://imusic.b-cdn.net/images/item/original/977/9781349501977.jpg?a-coskun-samli-2015-coping-with-retail-giants-gaining-an-edge-over-discounters-pocketbok&class=scaled&v=1603984972)
![Cover for A. Coskun Samli · From Imagination to Innovation: New Product Development for Quality of Life (Pocketbok) [2011 edition] (2015)](https://imusic.b-cdn.net/images/item/original/659/9781489989659.jpg?a-coskun-samli-2015-from-imagination-to-innovation-new-product-development-for-quality-of-life-pocketbok&class=scaled&v=1447143128)
![Cover for A. Coskun Samli · Infrastructuring: The Key to Achieving Economic Growth, Productivity, and Quality of Life (Pocketbok) [2011 edition] (2014)](https://imusic.b-cdn.net/images/item/original/738/9781489981738.jpg?a-coskun-samli-2014-infrastructuring-the-key-to-achieving-economic-growth-productivity-and-quality-of-life-pocketbok&class=scaled&v=1505812279)
![Cover for A. Coskun Samli · International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development (Innbunden bok) [2013 edition] (2012)](https://imusic.b-cdn.net/images/item/original/242/9781461451242.jpg?a-coskun-samli-2012-international-consumer-behavior-in-the-21st-century-impact-on-marketing-strategy-development-innbunden-bok&class=scaled&v=1505812279)
![Cover for A. Coskun Samli · International Entrepreneurship: Innovative Solutions for a Fragile Planet (Pocketbok) [Softcover reprint of hardcover 1st ed. 2009 edition] (2011)](https://imusic.b-cdn.net/images/item/original/811/9781441927811.jpg?a-coskun-samli-2011-international-entrepreneurship-innovative-solutions-for-a-fragile-planet-pocketbok&class=scaled&v=1488539214)
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![Cover for A. Coskun Samli · Globalization from the Bottom Up: A Blueprint for Modern Capitalism (Pocketbok) [2008 edition] (2009)](https://imusic.b-cdn.net/images/item/original/424/9781441910424.jpg?a-coskun-samli-2009-globalization-from-the-bottom-up-a-blueprint-for-modern-capitalism-pocketbok&class=scaled&v=1432309210)
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![Cover for A. Coskun Samli · Chaotic Markets: Thriving in a World of Unpredictability (Innbunden bok) [Annotated edition] (2007)](https://imusic.b-cdn.net/images/item/original/719/9780275993719.jpg?a-coskun-samli-2007-chaotic-markets-thriving-in-a-world-of-unpredictability-innbunden-bok&class=scaled&v=1505812279)
