Ankush Chopra

A Sixty-Minute Guide to Disruption Ankush Chopra

Disruption management is fast becoming a critical skill for managers. A market disruption used to be a once in a lifetime event that took decades to materialize. Quartz watches took a decade to disrupt mechanical watches. Digital cameras took over twenty years to disrupt analog technology. But, things have changed today. Blackberry saw the iPhone emerge and take over the smart phone market in a couple of years. Dollar Shave Club has taken over 8% of shave care market in a matter of 3 years. Firms that wait for a disruptive event to prepare a response do not have the luxury of time any more. Blackberry only started to respond after the iPhone arrived on the scene. It was displaced from its leadership position within 2 years. In order to survive in this age of disruption, you need to build capabilities in disruption management. This book gets you started on a journey to disruption mastery. Learn eighty years of disruption research in 60 minutes! Start your disruption journey today.