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Reputation Management and Family Business - Routledge Studies in Management, Organizations and Society
Dacko-Pikiewicz, Zdzislawa (WSB University, Poland.)
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Reputation Management and Family Business - Routledge Studies in Management, Organizations and Society
Dacko-Pikiewicz, Zdzislawa (WSB University, Poland.)
Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge.
224 pages, 8 Line drawings, black and white; 33 Tables, black and white; 8 Illustrations, black and
Media | Bøker Innbunden bok (Bok med hard rygg og stivt omslag) |
Utgitt | 1. november 2021 |
ISBN13 | 9781032127767 |
Utgivere | Taylor & Francis Ltd |
Antall sider | 228 |
Mål | 571 g |