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Customer Relationship Management: Concepts, Applications and Technologies 5. utgave
Daniel D. Prior
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Customer Relationship Management: Concepts, Applications and Technologies 5. utgave
Daniel D. Prior
This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.
416 pages, 36 Tables, black and white; 58 Line drawings, color; 6 Halftones, color; 64 Illustrations
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 23. januar 2024 |
| ISBN13 | 9781032247441 |
| Utgivere | Taylor & Francis Ltd |
| Antall sider | 346 |
| Mål | 189 × 246 × 21 mm · 718 g |
| Språk | Engelsk |
![Cover for Daniel D. Prior · B2B Customer Engagement Strategy: An Introduction to Managing Customer Experience (Pocketbok) [1st ed. 2023 edition] (2023)](https://imusic.b-cdn.net/images/item/original/088/9783031234088.jpg?daniel-d-prior-2023-b2b-customer-engagement-strategy-an-introduction-to-managing-customer-experience-pocketbok&class=scaled&v=1670960348)