B2B Customer Engagement Strategy: An Introduction to Managing Customer Experience - Daniel D. Prior - Bøker - Springer International Publishing AG - 9783031234088 - 4. april 2023
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B2B Customer Engagement Strategy: An Introduction to Managing Customer Experience 1st ed. 2023 edition

Daniel D. Prior

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B2B Customer Engagement Strategy: An Introduction to Managing Customer Experience 1st ed. 2023 edition

This textbook introduces students to customer engagement strategy in B2B markets, the foundation of which is customer engagement capability. Companies must develop and implement four sub-capabilities – customer journey management, customer relationship management, customer communications and data analytics and insight to succeed.

30 Illustrations, black and white; Approx. 300 p. 30 illus.

Media Bøker     Pocketbok   (Bok med mykt omslag og limt rygg)
Utgitt 4. april 2023
ISBN13 9783031234088
Utgivere Springer International Publishing AG
Antall sider 226
Mål 236 × 154 × 17 mm   ·   382 g
Språk Tysk  
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