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Digital Consumer Behavior Jagdish N. Sheth
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Digital Consumer Behavior
Jagdish N. Sheth
This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior.
| Media | Bøker Innbunden bok (Bok med hard rygg og stivt omslag) |
| Utgitt | 24. februar 2026 |
| ISBN13 | 9781032573700 |
| Utgivere | Taylor & Francis Ltd |
| Antall sider | 246 |
| Mål | 150 × 220 × 20 mm · 630 g |
| Språk | Engelsk |
![Cover for Jagdish N. Sheth · Artificial Intelligence in Customer Service: The Next Frontier for Personalized Engagement (Innbunden bok) [2023 edition] (2023)](https://imusic.b-cdn.net/images/item/original/977/9783031338977.jpg?jagdish-n-sheth-2023-artificial-intelligence-in-customer-service-the-next-frontier-for-personalized-engagement-innbunden-bok&class=scaled&v=1697575464)
