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Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice
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Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice
Consumption is the primary economic activity in a post-industrial society. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. It comprises articles originally published in the Journal of Organizational Behavior Manage
266 pages
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 14. oktober 2024 |
| ISBN13 | 9781032924168 |
| Utgivere | Taylor & Francis Ltd |
| Antall sider | 266 |
| Mål | 150 × 220 × 10 mm · 490 g |
| Språk | Engelsk |
| Redaktør | Hantula, Donald A. (Temple University, USA) |
| Redaktør | Wells, Victoria K. |
