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Digital Advertising Theory 4. utgave
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NOK 689
Forventes levert 12. - 15. okt 2026
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Digital Advertising Theory
This book examines how technological and media transformations are reshaping the foundations of advertising theory and practice. As digital advertising becomes increasingly data-driven, interactive, and complex, this volume revisits core advertising theories and evaluates their relevance within today’s evolving media environment.
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Vil utgis | 2. oktober 2026 |
| ISBN13 | 9781032937618 |
| Utgivere | Taylor & Francis Ltd |
| Antall sider | 394 |
| Mål | 150 × 220 × 10 mm · 592 g (Estimert vekt) |
| Redaktør | Rodgers, Shelly (University of Missouri, USA) |
| Redaktør | Thorson, Esther (Michigan State University, USA) |
