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Digital Advertising Theory 4. utgave
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Digital Advertising Theory
This book examines how technological and media transformations are reshaping the foundations of advertising theory and practice. As digital advertising becomes increasingly data-driven, interactive, and complex, this volume revisits core advertising theories and evaluates their relevance within today’s evolving media environment.
| Media | Bøker Innbunden bok (Bok med hard rygg og stivt omslag) |
| Utgitt | 2. oktober 2026 |
| ISBN13 | 9781032937625 |
| Utgivere | Taylor & Francis Ltd |
| Antall sider | 404 |
| Mål | 150 × 220 × 20 mm · 940 g |
| Redaktør | Rodgers, Shelly (University of Missouri, USA) |
| Redaktør | Thorson, Esther (Michigan State University, USA) |
