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Systematic Planning for Business Functions: How to Develop Strategic Business Plans
Butuner, Hakan (IMECO Industrial Management & Engineering, Istanbul, Turkey)
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Systematic Planning for Business Functions: How to Develop Strategic Business Plans
Butuner, Hakan (IMECO Industrial Management & Engineering, Istanbul, Turkey)
The book presents a framework of six steps through which each business passes, a pattern of procedures for straightforward planning, and the three fundamentals -- marketing strategy, operations strategy, and sensitivity analysis -- involved in any business planning project.
| Media | Bøker Innbunden bok (Bok med hard rygg og stivt omslag) |
| Utgitt | 13. oktober 2025 |
| ISBN13 | 9781041079675 |
| Utgivere | Taylor & Francis Ltd |
| Antall sider | 164 |
| Mål | 150 × 220 × 20 mm · 490 g |
| Språk | Engelsk |
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