Gregory Malherbe

LUCKY STRATEGY with Serendip Gregory Malherbe

This book is a practical guide to strategic planning valid for any type of business, simple to implement, and producing spectacular results. It relies on the SERENDIP process, and details all the elements necessary for the organization of each stage of planning: tools, input and output data, participants, agenda. The originality and power of the process lies in its propensity to foster the emergence of the luck for the company that uses it: this phenomenon, called serendipity, gave its name to the process. SERENDIP has been tried and tested by many users in different industries. It adopts best practices and strategic tools.