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Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing Ron Kohavi
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Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing
Ron Kohavi
Getting numbers is easy; getting trustworthy numbers is hard. From experimentation leaders at Amazon, Google, LinkedIn, and Microsoft, this guide to accelerating innovation using A/B tests includes practical examples, pitfalls, and advice for students and industry professionals, plus deeper dives into advanced topics for experienced practitioners.
289 pages, Worked examples or Exercises; 21 Line drawings, black and white
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 2. april 2020 |
| ISBN13 | 9781108724265 |
| Utgivere | Cambridge University Press |
| Antall sider | 288 |
| Mål | 226 × 152 × 19 mm · 444 g |
| Språk | Engelsk |
