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Academic Brands New edition
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Academic Brands
Universities are increasingly presenting tas brands in their global marketing efforts. This volume shows what the emergence of academic brands can teach us about the rise of the 'university of excellence,' its global spread, and managerial values and marketing practices in higher education. Available as Open Access on Cambridge Core.
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| Media | Bøker Innbunden bok (Bok med hard rygg og stivt omslag) |
| Utgitt | 21. juli 2022 |
| ISBN13 | 9781108841375 |
| Utgivere | Cambridge University Press |
| Antall sider | 246 |
| Mål | 237 × 159 × 20 mm · 502 g |
| Språk | Engelsk |
| Redaktør | Biagioli, Mario (University of California, Los Angeles) |
| Redaktør | Sunder, Madhavi |
