Wayne L. Winston
Marketing Analytics: Data-Driven Techniques with Microsoft Excel Wayne L. Winston

Name: Marketing Analytics: Data-Driven Techniques with Microsoft Excel
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Author: Wayne L. Winston

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Marketing Analytics: Data-Driven Techniques with Microsoft Excel

Wayne L. Winston

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data.

720 pages

Media	Bøker Pocketbok (Bok med mykt omslag og limt rygg)
Utgitt	31. januar 2014
ISBN13	9781118373439
Utgivere	John Wiley & Sons Inc
Antall sider	720
Mål	189 × 234 × 35 mm · 1,28 kg
Språk	Engelsk