Fortell venner om denne varen:
Offensive Marketing Hugh Davidson 1. utgave
Har du en profil? Logg inn
Få varsel om nye utgivelser fra Hugh Davidson
Legg til iMusic ønskeliste
eller
Offensive Marketing
Hugh Davidson
Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results.
Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.
430 pages
| Media | Bøker Innbunden bok (Bok med hard rygg og stivt omslag) |
| Utgitt | 10. juli 2016 |
| ISBN13 | 9781138145085 |
| Utgivere | Taylor & Francis Ltd |
| Antall sider | 430 |
| Mål | 150 × 220 × 20 mm · 960 g |
| Språk | Engelsk |
