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Quantitative Research Methods in Consumer Psychology: Contemporary and Data Driven Approaches Paul Hackett 1. utgave
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Quantitative Research Methods in Consumer Psychology: Contemporary and Data Driven Approaches
Paul Hackett
This new book addresses a range of approaches to consumer psychology research along with developments in quantitative consumer research. It focuses on new techniques and adaptations of traditional approaches.
414 pages, 25 Line drawings, black and white; 32 Tables, black and white
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 10. desember 2018 |
| ISBN13 | 9781138182721 |
| Utgivere | Taylor & Francis Ltd |
| Antall sider | 414 |
| Mål | 147 × 226 × 23 mm · 636 g |
| Språk | Engelsk |
| Redaktør | Hackett, Paul (Emerson College, USA) |
