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Using Semiotics in Retail: Leverage Consumer Insight to Engage Shoppers and Boost Sales
Dr Rachel Lawes
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Using Semiotics in Retail: Leverage Consumer Insight to Engage Shoppers and Boost Sales
Dr Rachel Lawes
Boost sales, increase brand recognition and create engaging shopper experiences with this practical guide to applying semiotic insights to both online and in-store retail.
256 pages
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 3. februar 2022 |
| ISBN13 | 9781398603820 |
| Utgivere | Kogan Page Ltd |
| Antall sider | 296 |
| Mål | 233 × 158 × 26 mm · 470 g |
| Språk | Engelsk |
![Cover for Dr Rachel Lawes · Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits (Pocketbok) [2 Revised edition] (2023)](https://imusic.b-cdn.net/images/item/original/644/9781398607644.jpg?dr-rachel-lawes-2023-using-semiotics-in-marketing-how-to-achieve-consumer-insight-for-brand-growth-and-profits-pocketbok&class=scaled&v=1667305248)
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