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Relationship Marketing: A Consumer Experience Approach - SAGE Advanced Marketing Series
Steve Baron
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Relationship Marketing: A Consumer Experience Approach - SAGE Advanced Marketing Series
Steve Baron
Provides not only new insights into the subject but also offers readers a highly applied framework for exploring the contribution of relationship marketing to organisational performance.
216 pages, Illustrations
Media | Bøker Innbunden bok (Bok med hard rygg og stivt omslag) |
Utgitt | 20. april 2010 |
ISBN13 | 9781412931212 |
Utgivere | SAGE Publications Inc |
Antall sider | 216 |
Mål | 170 × 242 × 15 mm · 520 g |
Språk | Engelsk |