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Relationship Marketing: A Consumer Experience Approach - SAGE Advanced Marketing Series
Steve Baron
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Relationship Marketing: A Consumer Experience Approach - SAGE Advanced Marketing Series
Steve Baron
Provides not only new insights into the subject but also offers readers a highly applied framework for exploring the contribution of relationship marketing to organisational performance.
216 pages, black & white tables, figures
Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
Utgitt | 20. april 2010 |
ISBN13 | 9781412931229 |
Utgivere | SAGE Publications Inc |
Antall sider | 216 |
Mål | 242 × 170 × 12 mm · 388 g |
Språk | Engelsk |