Fortell venner om denne varen:
Spanning Silos: The New CMO Imperative David A. Aaker
Har du en profil? Logg inn
Få varsel om nye utgivelser fra David A. Aaker
Legg til iMusic ønskeliste
eller
Spanning Silos: The New CMO Imperative
David A. Aaker
'Spanning Silos' explains how to strengthen your credibility with silo teams and your CEO, use cross-functional teams and other strategic linking devices, foster communication across silos, develop common planning processes, and adapt your brand strategy to silo units.
217 pages, Illustrations
| Media | Bøker Innbunden bok (Bok med hard rygg og stivt omslag) |
| Utgitt | 16. september 2008 |
| ISBN13 | 9781422128763 |
| Utgivere | Harvard Business Review Press |
| Antall sider | 217 |
| Mål | 162 × 233 × 23 mm · 514 g |
| Språk | Engelsk |
![Cover for Michael D. Watkins · The First 90 Days, Newly Revised and Updated: Proven Strategies for Getting Up to Speed Faster and Smarter (Innbunden bok) [Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/859/9781647822859.jpg?michael-d-watkins-2027-the-first-90-days-newly-revised-and-updated-proven-strategies-for-getting-up-to-speed-faster-and-smarter-innbunden-bok&class=scaled&v=1645561406)
![Cover for Harvard Business Review · HBR's 10 Must Reads on Managing Your Career: (featuring 'Five Ways to Future-Proof Your Career in the Age of AI' by Dorie Clark and Tomas Chamorro-Premuzic) - HBR's 10 Must Reads (Pocketbok) [Updated and Expanded edition] (2026)](https://imusic.b-cdn.net/images/item/original/766/9798892793766.jpg?harvard-business-review-2026-hbr-s-10-must-reads-on-managing-your-career-featuring-five-ways-to-future-proof-your-career-in-the-age-of-ai-by-dorie-clark-and-tomas-chamorro-premuzic-hbr-s-10-must-reads-pocketbok&class=scaled&v=1779113601)
![Cover for W. Chan Kim · Blue Ocean Strategy, Enhanced Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant (Innbunden bok) [Enhanced edition] (2026)](https://imusic.b-cdn.net/images/item/original/087/9798892793087.jpg?w-chan-kim-2026-blue-ocean-strategy-enhanced-edition-how-to-create-uncontested-market-space-and-make-the-competition-irrelevant-innbunden-bok&class=scaled&v=1777031524)
![Cover for Harvard Business Review · HBR's 10 Must Reads on Artificial Intelligence - HBR's 10 Must Reads (Pocketbok) [Updated and Expanded edition] (2026)](https://imusic.b-cdn.net/images/item/original/820/9798892792820.jpg?harvard-business-review-2026-hbr-s-10-must-reads-on-artificial-intelligence-hbr-s-10-must-reads-pocketbok&class=scaled&v=1768847129)
