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Marketing Research: Methodologies and Digital Techniques Phil Harris
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Marketing Research: Methodologies and Digital Techniques
Phil Harris
This textbook offers an affordable comprehensive ‘no frills' overview of both the qualitative and quantitative research methods available to marketing researchers, with a special emphasis on online tools, techniques and technology, social media and the general impact of the digital environment on research methodology.
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 1. mars 2026 |
| Opprinelig utgitt | 2030 |
| ISBN13 | 9781446299654 |
| Utgivere | Sage Publications Ltd |
| Mål | 150 × 220 × 10 mm · 250 g (Estimert vekt) |
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