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Advertising and Promotion Chris Hackley 4 Revised edition
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Advertising and Promotion
Chris Hackley
Using a wide range of visual examples and case studies, the authors show how brands benefit from holistic promotional planning that embraces integrated media channels and takes a focus on shifts in advertising due to social media and the new digital environment.
384 pages
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 2. januar 2018 |
| Opprinelig utgitt | 2017 |
| ISBN13 | 9781473997998 |
| Utgivere | SAGE Publications Ltd |
| Antall sider | 384 |
| Mål | 233 × 187 × 17 mm · 1,07 kg |
| Språk | Engelsk |
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