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Reputation Management Techniques in Public Relations
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Reputation Management Techniques in Public Relations
Examines public relations strategies, such as employing media plans, determining communication channels, choosing the right promotional programs and message strategies, and assessing the overall effectiveness of a company's public relations strategy. This book features coverage on a broad range of topics, such as brand and customer communications, corporate social responsibility, and leadership.
285 pages
| Media | Bøker Innbunden bok (Bok med hard rygg og stivt omslag) |
| Utgitt | 26. januar 2018 |
| ISBN13 | 9781522536192 |
| Utgivere | IGI Global |
| Antall sider | 285 |
| Mål | 150 × 220 × 20 mm · 1,41 kg |
| Språk | Engelsk |
| Redaktør | Erdemir, Ayse |
