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Strategies and Tools for Managing Connected Consumers
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Strategies and Tools for Managing Connected Consumers
Presents research exploring the techniques and impacts of new technologies deployed in today's digital marketplace as well as recent development and empirical research on consumer behaviour. The book features coverage on a broad range of topics, including social computing, virtual communities, and consumer management.
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 26. juli 2019 |
| ISBN13 | 9781522596981 |
| Utgivere | IGI Global |
| Mål | 150 × 220 × 10 mm · 907 g |
| Språk | Engelsk |
| Redaktør | Ho, Ree C. |
