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Brand
Bruce Newman
Provides a comprehensive analysis of the different roles that brand plays across a wide range of entities, connecting both the common and unique aspects of branding. The book makes the point that in a rapidly evolving information environment, new communication channels are shifting the way brands interact with their audiences.
277 pages
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 28. februar 2018 |
| ISBN13 | 9781524959456 |
| Utgivere | Kendall/Hunt Publishing Co ,U.S. |
| Antall sider | 277 |
| Mål | 195 × 240 × 13 mm · 385 g |
| Språk | Engelsk |
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