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Marketing Planning & Strategy: A Practical Introduction John Dawes
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Marketing Planning & Strategy: A Practical Introduction
John Dawes
This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.
296 pages
| Media | Bøker Innbunden bok (Bok med hard rygg og stivt omslag) |
| Utgitt | 28. september 2021 |
| ISBN13 | 9781529760125 |
| Utgivere | SAGE Publications Ltd |
| Antall sider | 296 |
| Mål | 150 × 220 × 20 mm · 700 g |
| Språk | Engelsk |
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