Netflixed - Gina Keating - Bøker - Penguin Putnam Inc - 9781591846598 - 24. september 2013
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Gina Keating
Netflixed

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The inside story of Netflix?s incredible rise and uncertain future as master of the video universe
 
Netflix has come a long way since 1997, when Marc Randolph and Reed Hastings decided to start an online DVD store before most people owned a DVD player. Yet its long-term success—or even survival—is still far from guaranteed.
 
Journalist Gina Keating recounts the fast-paced drama of the company?s turbulent rise to the top and its attempt to invent two new kinds of business. First it engaged in a grueling war against videostore behemoth Blockbuster, transforming movie rental forever. Then it jumped into an even bigger battle for online video streaming against Google, Hulu, Amazon, and the big cable companies.
 
Drawing on extensive interviews and her years covering Netflix as a reporter, Keating makes this tale as absorbing as it is important.

304 pages

Media Bøker     Pocketbok   (Bok med mykt omslag og limt rygg)
Utgitt 24. september 2013
ISBN13 9781591846598
Utgivere Penguin Putnam Inc
Antall sider 304
Mål 213 × 141 × 27 mm   ·   286 g
Språk Engelsk  

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