Lawrence Sanders
Developing New Products And Services Lawrence Sanders UK edition

Name: Developing New Products And Services
Price: 269 NOK
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Author: Lawrence Sanders

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Developing New Products And Services

Lawrence Sanders

UK edition

Focuses on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation. This book shows how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation.

340 pages