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Improving Sales and Marketing Collaboration: A Step-by-Step Guide Avinash Malshe
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Improving Sales and Marketing Collaboration: A Step-by-Step Guide
Avinash Malshe
Discusses the often problematic relationship between marketing and sales in B2C and B2B firms in terms of the inherent (and the ones that crop up from time to time) problems, causes and solutions. The target audience is primarily sales and marketing managers in corporate settings and graduate business students.
120 pages
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 30. november 2014 |
| ISBN13 | 9781606498026 |
| Utgivere | Business Expert Press |
| Antall sider | 120 |
| Mål | 152 × 228 × 11 mm · 286 g |
| Språk | Engelsk |
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