The Platform Paradox: How Digital Businesses Succeed in an Ever-Changing Global Marketplace - Mauro F. Guillen - Bøker - Wharton Digital Press - 9781613631515 - 11. mai 2021
Ved uoverensstemmelse mellom cover og tittel gjelder tittel

The Platform Paradox: How Digital Businesses Succeed in an Ever-Changing Global Marketplace

Mauro F. Guillen

Pris
Kč 1.193

Bestillingsvarer

Forventes levert 14. - 26. jun
Legg til iMusic ønskeliste

Finnes også som:

The Platform Paradox: How Digital Businesses Succeed in an Ever-Changing Global Marketplace

In The Platform Paradox, Wharton professor Mauro F. Guillen argues that many platforms misunderstand key aspects of what it takes to succeed globally, from culture and institutions to local competitive dynamics. He offers an integrated framework for digital platforms to identify and implement a strategy on a truly global scale.


104 pages

Media Bøker     Innbunden bok   (Bok med hard rygg og stivt omslag)
Utgitt 11. mai 2021
ISBN13 9781613631515
Utgivere Wharton Digital Press
Antall sider 104
Mål 140 × 216 × 10 mm   ·   285 g

Vis alle

Mer med Mauro F. Guillen