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Critical Thinking for Marketers, Volume I: Learn How to Think, Not What to Think
David Dwight
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Critical Thinking for Marketers, Volume I: Learn How to Think, Not What to Think
David Dwight
Provides information and guidelines on not only how to develop good arguments, but also what it means to develop a good argument. The book describes two basic kinds of arguments - deductive and inductive - and how to examine whether such arguments are ‘good’ or not.
184 pages
Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
Utgitt | 30. november 2016 |
ISBN13 | 9781631571169 |
Utgivere | Business Expert Press |
Antall sider | 184 |
Mål | 227 × 152 × 15 mm · 300 g |
Språk | Engelsk |