Critical Thinking for Marketers, Volume I: Learn How to Think, Not What to Think - David Dwight - Bøker - Business Expert Press - 9781631571169 - 30. november 2016
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Critical Thinking for Marketers, Volume I: Learn How to Think, Not What to Think

David Dwight

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Critical Thinking for Marketers, Volume I: Learn How to Think, Not What to Think

Provides information and guidelines on not only how to develop good arguments, but also what it means to develop a good argument. The book describes two basic kinds of arguments - deductive and inductive - and how to examine whether such arguments are ‘good’ or not.


184 pages

Media Bøker     Pocketbok   (Bok med mykt omslag og limt rygg)
Utgitt 30. november 2016
ISBN13 9781631571169
Utgivere Business Expert Press
Antall sider 184
Mål 227 × 152 × 15 mm   ·   300 g
Språk Engelsk  

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