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Service Innovation Anders Gustafsson
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Service Innovation
Anders Gustafsson
Views service as the value-creating activity that customers perform in their own context. The role of a company is to provide the resources and knowledge to enable value creation. Based on this view, this book develops a model of service innovation and develop guidelines for what is required from the organizational perspective.
174 pages
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 30. april 2016 |
| ISBN13 | 9781631574955 |
| Utgivere | Business Expert Press |
| Antall sider | 174 |
| Mål | 152 × 228 × 10 mm · 254 g |
| Språk | Engelsk |
Mer med Anders Gustafsson
Vis alle![Cover for Anders Gustafsson · Conjoint Measurement: Methods and Applications (Pocketbok) [Softcover reprint of hardcover 4th ed. 2007 edition] (2010)](https://imusic.b-cdn.net/images/item/original/561/9783642090561.jpg?anders-gustafsson-2010-conjoint-measurement-methods-and-applications-pocketbok&class=scaled&v=1441643467)
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