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Critical Thinking for Marketers, Volume II: Learn How to Think, Not What to Think
David Dwight
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Critical Thinking for Marketers, Volume II: Learn How to Think, Not What to Think
David Dwight
Expands the background knowledge of other areas of critical thinking that are making major contributions to both marketing as a social science and marketing as an applied science. The volume is divided into thre sections - ‘Think Better’, ‘Cognitive Biases and Their Importance’, and ‘Conclusions’.
85 pages
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 30. november 2016 |
| ISBN13 | 9781631576706 |
| Utgivere | Business Expert Press |
| Antall sider | 85 |
| Mål | 140 g |
| Språk | Engelsk |
