Olivia Johnson

Entrepreneurship: A Case-Based Approach Olivia Johnson

Entrepreneurship is the process of initiation, organization and management of a business venture based on a business opportunity. Some of the elements intrinsic to entrepreneurship are developing a business plan, acquiring the necessary material and financial resources, hiring the human resources, leadership, risk aversion, and accountability for success or failure. Entrepreneurship often arises with an incumbent risk, often economic. Besides innovation, a successful entrepreneur is perceived to have key attributes, such as risk-taking, uncertainty perception, advice taking, opportunity perception, and effective communication, among others. This book brings forth some of the most innovative concepts and elucidates the unexplored aspects of entrepreneurship. It elucidates the practices and innovative models around prospective developments with respect to entrepreneurship. For all readers who are interested in this field the case studies presented in this book will serve as an excellent guide to develop a comprehensive understanding.