Zachary Lukasiewicz

Email Marketing Zachary Lukasiewicz

We'll Cover: Why a Business Email Address Is Good for Business-What's the difference between a business email address and a personal one?-Why should I have a business email address?-How do I get a business email address?Keep Customers Interested with Email Automation -What is email automation?-How can I use it to help my business?-How does it help my customers stay interested and engaged?Get to the Point: Tips for Crafting Effective Emails-How can effective email communication help my business and brand?-How can I craft effective emails?-How can I make sure I'm responding to emails properly?The Non-Spammy Way to Build an Email List-Why is building an email or newsletter subscriber list important?-How can I help people understand the value in signing up for my emails or newsletters?-How can I use my online content to convince people to sign up?Make Email Marketing Your Secret Weapon-Why should I do email marketing?-What types of emails can I send?-What are the best ways to measure my email marketing's success?Build Your Email Marketing A-Team-Why should I consider hiring a team to do my email marketing?-What should I look for when hiring people for my team?-What are the core roles and responsibilities of an email marketing team?Get Your Emails in Shape with Multivariate Testing -How is multivariate testing different from A/B testing?-Why should I use it in my email marketing?-How do I do multivariate testing?Reach Customers, Not Spam Filters-What are spam filters?-How and why should I avoid them?-How can I keep my email contact list up-to-date and relevant