Nikki Zelinger

The Captivating Content Workbook Nikki Zelinger

There is a message inside you, begging to be released - if only you could find the words. You've almost got it, you can feel it. You've been working on your messaging for months, years even. You know who you want to help, how you want to help them - but the words just aren't coming out right. You can feel the disconnect in your message, and see the results in your bank account. It's frustrating. The secret lies in sharing your story. In communicating your ability to help your dream client through the power of storytelling. The Captivating Content Workbook teaches you how to write your story so that it is as compelling as a movie, using a pattern of storytelling known as The Hero's Journey. It is a pattern found in hero myths like The Odessey, that has been adapted for filmmaking and has produced many of our favorite films including the Harry Potter Series, The Hunger Games, Star Wars, Spider-Man Homecoming, Thor (and the other Marvel Universe films), as well as animated films like Moana and Inside Out. When you apply The Hero's Journey to your story, to your content, the effect is extraordinary. You become a lighthouse to your dream client, guiding them home. Guiding them to the decision to work with you. This is your Call to Adventure. Will you answer the call?