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Book descriptions does matter. Book descriptions by an author or a writer is his or her unique proficiency. A simple novel can be describe by say a group of 10 people or, authors and result will be 10 different descriptions. Power of description is a relative term. The method I would use to describe the novel (in consideration) will turn to be quite different from the other 9 authors' methods. In addition, in describing the novel authors are going to use their individual perspective, realization, and the power of theire language; these metrics control any individual's describing power. Not only a book's description depends on authors' capability of grasping a material, it also depends on individual experiences, knowledge and feeling, passion for the topic, and selflessness etc, meaning a bunch of skills guided a person in producing a good to a moderate description of a book. As such combined effect of these criteria's play vital roles when an author starts describing any book specifically, for general public to boost a book's sale in the market. Another point is: an author with a different background (say, scientific) will do better in describing a science related book/topic etc. whereas, Shakespeare's poem description by him may not be an enjoyable task. It's the power of individual's thinking where spontaneity works. In every trade an individual's formatting school years training helped to develop his/her skill set, a confidence and a know-how that shape and build a person's capabilities. Likewise, an Authors' power of describing something reflect his/her undertook training. A good description of a book give readers a reality, also attract reader's as many as in numbers and boost the sale. When more people read a book - it is an economic gain for the author and for his publicity too. When a customer on an electronic device type in the search box of relevant terms from any book; and if the book popped up in search box; that is an indication of 'metadata' for that book. The term known as: Search Engine Optimization or SEO in short is a very important criteria for writers and authors. It's up to the authors/writers to get hold readers interests in what they have to say. Author will provide the information needed to help buyers, including consumers, booksellers, and librarians, to understand what they're about to purchase and whether they want this transaction to complete. Finally, I prefer to say that book descriptions are more important to sales than most author's realization. Writers/authors usually pull blocks of text at the back cover of a book and customize the material in order for to draw a broad section of readers. A book's description also turned interesting upon using Spacing, Bulleting, and Bolding etc all available tools to describe the topic and the material is on display. With Headlines and a Paragraphs (2,3 lines max) the described material becomes eye-catching to readers.