Robert Yost

From Proper to Pizzazz Robert Yost

"From Proper to Pizzazz: Seeing VOGUE Sail Into the Madcap Sixties" follows one man's journey from the classified advertising department at the New York Sun newspaper in the late 1930s to the hallowed halls of Condé Nast Publications, arriving shortly before the Swinging '60s laid siege to all conventional thinking about society and fashion. The book's author was present when, in 1959, the Newhouse family took control of what had become a docile publishing firm and painstakingly transformed it into the publishing powerhouse famous worldwide, known simply as CONDÉ NAST. "From Proper to Pizzazz" pays homage to the celebrated professionals allied with VOGUE in the 1950s and '60s - those dynamic editors, artists, and executives who infused fresh life into the pages of their storied publication. Banded together as a complex family under the relentless eye of S. I. Newhouse Jr. - recognized by all as 'Si' - these talented, often eccentric men and women became wholly defined by the extraordinary magazines they managed to produce.