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Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization
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Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization
This volume focuses on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of concepts in current research that have become sloganized, this volume scrutinizes the discourse of language education, identifies popular slogans and reconstructs the sloganization processes.
192 pages
| Media | Bøker Innbunden bok (Bok med hard rygg og stivt omslag) |
| Utgitt | 1. november 2018 |
| ISBN13 | 9781788921862 |
| Utgivere | Multilingual Matters |
| Antall sider | 192 |
| Mål | 165 × 241 × 17 mm · 436 g |
| Språk | Engelsk |
| Redaktør | Breidbach, Stephan |
| Redaktør | Kuster, Lutz |
| Redaktør | Schmenk, Barbara |