Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization - - Bøker - Multilingual Matters - 9781788921862 - 1. november 2018
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Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization

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Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization

This volume focuses on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of concepts in current research that have become sloganized, this volume scrutinizes the discourse of language education, identifies popular slogans and reconstructs the sloganization processes.

192 pages

Media Bøker     Innbunden bok   (Bok med hard rygg og stivt omslag)
Utgitt 1. november 2018
ISBN13 9781788921862
Utgivere Multilingual Matters
Antall sider 192
Mål 156 × 234 × 14 mm   ·   465 g
Språk Engelsk  
Redaktør Breidbach, Stephan
Redaktør Kuster, Lutz
Redaktør Schmenk, Barbara